10 paruoštų lojalumo programų el. laiškų šablonų, skatinančių klientų išlaikymą ir pardavimus. Gaukite patarimų ir pavyzdžių, kaip efektyviai įgyvendinti lojalumo strategijas. Nemokamas šablonų atsisiuntimas.
Nors klientų pritraukimas gali atrodyti geresnė investicija įmonėms, daugybė tyrimų įrodė, kad ilgainiui naujų klientų pritraukimas įmonei gali atsieiti iki 7 kartų brangiau nei esamų klientų išlaikymas. Kai kalbama apie klientų išlaikymą, lojalumo programos gali būti galinga priemonė, padedanti jiems sugrįžti, mažinanti klientų pasitraukimą ir didinanti bendrą pardavimų apimtį. Perskaitę šį straipsnį sužinosite, kodėl verta investuoti į lojalumo programas, taip pat rasite 10 el. laiškų šablonų pavyzdžių, kuriuos galite naudoti savo lojalumo programų rinkodaros kampanijose.
Klientų lojalumo programa – tai apdovanojimų programa, kurią įmonė siūlo savo klientams, kad paskatintų juos daugiau pirkti, siūlydama tam tikrus privalumus. Tai gali būti nuolaidos, nemokamos prekės, anksčiau oficialios datos išleisti produktai, išskirtinės privilegijos ar bet koks kitas reikšmingas atlygis. Nors jos dažnai naudojamos naujiems klientams pritraukti, pagrindinis lojalumo programų tikslas – išlaikyti esamus klientus, ugdyti lojalumą ir skatinti prekės ženklo palaikymą.
Įvairūs klientų lojalumo tyrimai atskleidė, kad lojalumo programos gali suteikti didžiulę vertę bet kokiam verslui. Štai tik keletas įspūdingų statistinių duomenų:
„iVend“ atlikto tyrimo metu nustatyta, kad beveik 63 % pasaulio vartotojų pageidauja gauti įmonių pranešimus el. paštu, todėl el. paštas yra vienas iš veiksmingiausių kanalų lojalumo programos narystei skatinti. Pateikiame 10 pagrindinių šablonų, kuriuos galite naudoti lojalumo programos el. pašto kampanijose, kad pagerintumėte klientų įsitraukimą, užmegztumėte geresnius ilgalaikius santykius su klientais ir padidintumėte pardavimus.
We’re thrilled to announce the launch of our new [Loyalty Program Name]. We’ve added lots of exciting and exclusive rewards to say thank you to our amazing customers, like you!
Earn [X] points for every $** you spend [online and/or in-store] to unlock exclusive rewards.
[Reward Title 1] – [***] points to redeem
[Reward Title 2] – [***] points to redeem
[Reward Title 3] – [***] points to redeem
JOIN THE [LOYALTY PROGRAM NAME]
Have a question? We’re here to help. Contact us today or visit our FAQs.
[YOUR SIGNATURE]
Welcome to [Business name] and thank you for signing up! Please enjoy 15% OFF your first purchase at [www.website.com]. Just enter [code] at checkout.
SHOP NOW
By the way, did you know about all the exclusive perks that you can receive for joining our loyalty program? Just to name a few …
[Benefit #1]
[Benefit #2]
[Benefit #3]
JOIN NOW
If you have any questions or ever need help, feel free to email us at [email address], call us at [phone number] or visit our FAQs.
Best,
[YOUR SIGNATURE]
Welcome to [Loyalty Program Name] Rewards! Now you can earn points every time you shop online or in our stores. Redeem your points for fun rewards, like free products and special discounts.
As a thank you for joining [Business’s] Loyalty Program, we have credited you with 50 points, and you are now on your way to your first reward.
100 points are all you need to get your first free product/ discount – here are two quick ways to get there:
Like our Facebook page (50 points)
Follow [Brand] on Instagram (50 points)
When you’re done, you can check your points balance and find more ways to earn points by visiting our website.
If you have any questions or need help – feel free to email us at [email address] or give us a call at [phone number].
Thanks for becoming part of our community!
[YOUR SIGNATURE]
We hardly need to tell you that the more points you earn, the more you get. You are now only ** $/ ** points away from [Loyalty Program Name] Gold Level Rewards! At this level you’ll enjoy:
[Benefit #1]
[Benefit #2]
[Benefit #3]
Earning more points is easy!
Place an order: ** points
Refer a friend: ** points
Follow us on social media: ** points
Make a product review: ** points
Thanks for your continued loyalty.
[YOUR SIGNATURE]
We’re thrilled to report that you just leveled up to our [tier name] tier!
You’re about to enjoy exclusive opportunities, including early access to [tier name]-only sales throughout the year, and even more points for every single purchase you make.
EXPLORE MY REWARDS
Enjoy, and thanks for being an amazing customer!
[YOUR SIGNATURE]
Thanks for being a loyal [Loyalty Program Name] member! Check out your monthly membership statement below.
Status: Active Member
Points balance: ***
Expiring points: *** points expiring on [dd/mm/yy]
Points to next level: ***
Earn even more points when you shop our special deals now through [date].
SHOP NOW
Got questions? We’ve got answers! Visit our FAQs to see if we’ve covered your question, call us at [number] or start a live chat with our service reps.
Cheers,
[YOUR SIGNATURE]
This is just a friendly reminder that your [Customer Loyalty Rewards Program] points will expire at the end of the year (December 31st, 2020). Make sure to redeem your points on any order before this date– they will not roll over into 2021!
Your current balance is ***points.
SHOP NOW
Any questions or issues? Send us a message – we’re always happy to help!
[YOUR SIGNATURE]
We just wanted you to know that WE MISSED YOU since we haven’t seen you in a while. So we’ve decided to credit your account with *** points!
CLAIM YOUR FREE POINTS NOW
The more points you earn, the more benefits you get access to. Here’s a quick reminder of how to earn more points:
SHOP: Spend $** and get ** points
REFER FRIENDS: Get ** points when they place their first order
FACEBOOK: Like our Facebook page and get ** points
INSTAGRAM: Follow us on Instagram and get ** points
Have questions or need help redeeming your points? We would be more than happy to assist you via [email], [phone number], or live chat.
Thank you for being a [Brand] customer and part of our family.
[YOUR SIGNAT
[copy button="yes"]
[Name],
You’ve been a valued member of [Brand’s] loyalty program for [period of time] now. Don’t you think it’s time you let the world know? We’ll reward you if you do!
Give $** and get ** points when you refer a friend
HERE’S HOW IT WORKS
Send your below unique $** discount code to your friends
Your friend gets $** off their purchase
You get ** Rewards Points when your friend completes their purchase
Your current rewards points balance is: ***
READY TO SHARE?
Copy and paste this code and share amongst friends: CODE
Any questions or issues? We’re always here to help. Thanks for being an awesome customer!
[YOUR SIGNATURE]
From all of us at [Company], we wanted to take a moment to wish you the happiest of birthdays! Here’s another reason to celebrate: we’ve just added [reward amount] points to your account!
CHECK MY BALANCE
Thanks for being a loyal customer and we hope you enjoy your special day.
Cheers,
[YOUR SIGNATURE]
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Savo lojalumo programą galite reklamuoti siųsdami el. laiškus lojalumo programos nariams. Be to, galite pateikti jiems nuorodą, kad jie galėtų prisijungti prie jūsų lojalumo programos.
Yra daug būdų, kaip įvertinti lojalumo programos sėkmę. Galite matuoti programoje dalyvaujančių žmonių skaičių, naudos iš programos gavusių žmonių skaičių ir kitų žmonių pakvietusių narių skaičių.
Optimalus lojalumo programos el. laiško ilgis turėtų būti apie 1000–1500 simbolių (apie 100–150 žodžių).
Discover the essence of customer loyalty and how it boosts your business profits in our comprehensive guide. Learn the importance of loyalty programs, superior customer service, and meeting customer expectations to foster long-lasting relationships. Join LiveAgent for free and elevate your support experience today!
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Mūsų svetainėje naudojami slapukai. Tęsdami, suteikiate mums leidimą patalpinti slapukus, kaip aprašyta mūsų privatumo ir slapukų politika.
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